Work
What changed.
Not a logo wall. Three businesses, the thing that was broken, and what the numbers did afterwards.
A 3D ultrasound studio · San Diego, CA · 2026
Every booking lived in a text thread.
Two people running a boutique imaging studio, taking appointments over Instagram DMs, texts and missed calls. No record of who booked what, no deposits, no reminders.
Read the case →An independent real estate brokerage · San Diego County · 2026
Their leads were disappearing.
Leads arrived from four portals into three inboxes and one spreadsheet. Whoever saw it first worked it. Everyone assumed someone else had followed up.
Read the case →A furniture importer + showroom · Chula Vista, CA · 2025
Nine thousand products, one spreadsheet.
Supplier feeds arrived as CSVs with different column names every month. Pricing was recalculated by hand. The website was always three weeks behind the warehouse.
Read the case →Yours could be next, or it could be a bad idea. I will tell you which.
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